Are you using white text on a white background to get that little extra SEO boost?  If you are (most people aren’t these days), it may be time to reconsider your online marketing strategy.  Google has threatened penalties for sites that are over optimized.  What exactly does that mean?  Regardless of the details, you may want to take a look at this article to confirm that you or your SEO company are not doing anything that will detract from your search engine ranking.  Click here for the full article.