SEO: In House or Outsourced
Have you considered all of the pros and cons of handling your SEO and online marketing in house or using an outside firm? Sometimes a combination of internal and external resources is the answer. Before moving forward, consider the impact that additional responsibilities will have on your existing team. Is using your internal resources your first choice because it will save money? What is your team’s expertise in SEO? Would they be better utilized in their current role? Are there some marketing strategies such as blogging, social media, and emailing that would supplement the work that is being done by your external SEO firm?
The tactics that are part of a solid search engine optimization plan can change quickly. Google’s most recent algorithm update, Penguin, has some SEO firms scrambling to figure out what happened to their clients’ rankings. Will your internal staff have the time or expertise necessary to make adjustments to your SEO plan? Maybe you are one of the fortunate few businesses that have expert online marketing specialists on staff that stay current with the latest changes in search engines.
On the other hand, external SEO firms have multiple customers that could divert their attention from your primary business. Your own internal team will be focused on your company’s success in the online world. Finding a solution that you are comfortable with may take some trial and error, but in the end, you will be happy that you made a deliberate decision.
For more information, check out this article.