Google My Business – What’s New?

Google My Business – What’s New?

Launched in 2014, Google My Business has changed how physical location businesses are found online and in real life. Creating a Google My Business listing is usually the first step in any local marketing strategy for anyone with search engine optimization experience....
Why You Need an Optimized Google My Business Listing

Why You Need an Optimized Google My Business Listing

If you’ve ever Googled your competition and saw that their business listing showed up higher in search with a bunch of customer-centric information like photos, hours, special offers, and even videos, you might wonder how they got all that done. The answer is simple,...
Conversion Rate Optimization for Local Businesses

Conversion Rate Optimization for Local Businesses

Your website is getting traffic, but growing your business is more than getting eyes on your product. Higher conversion rates generate more sales for the same amount of traffic you are currently receiving, so now is the time to employ some conversion rate optimization...
How to Increase Website Conversion Rates

How to Increase Website Conversion Rates

A conversion happens when you get people who visit your website to take any action designed to lead to an immediate or future sale. While it can be a long road from getting a person to give you a social media share or signing up for a newsletter to an actual purchase,...
DIY Local SEO for Local Business Owners

DIY Local SEO for Local Business Owners

Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay vigilant to compete for the top stops in search engine local results on both mobile devices and...